REFLECTIONS

VkpI feel frighteningly because that near to the end of this course. Since first time to now, it was a good time for me. I remembered every story or activity this course. Firstly, I was happy and enjoy to studying this course. I think about this course that made me confident to join ideas and that made me changes too which I don't study about business. This course is first course for me which about business. I like activities in this class because it's fun . Secondly, I was happy and enjoy when I learn with Aj. Gob because she's lovely and fun when she teach me in this course. She teaches everything about businees and blog which carefully. The lastly, I think about all of this knowledge, I can applied it for the future and I can to used this course in my job in the future. I like and I love this course because it is business course.

References

http://www.mini.com/

http://www.grandprixgroup.com/

http://en.wikipedia.org/wiki/Mini

MiNi CooPer

Company background ^__^

The MINI is small car that was made by the British Motor Corporation( BMW ) and its successors from 1959 until 2000. The original is considered an icon of the 1960s, and its space-sawing front-wheel-grive layout ( that allowed 80% of the area of the car's floor pan to be used for passengers and luggage ) influenced a generation of car-makers. The vehicle is in some ways considered the British equivalent to its German contemporary, the Volkswagen Beetle, which enjoyed similar popularity in North America. In 1999 the Mini was voted the second most influential car of the 20th Century, behind the Ford Model T. This distinctive two-door car was designed for BMC by Sir Alec Issigonis. It was manufactured at the Longbridge and Cowley plants in England, the Victoria Park/Zetland British Motor Corporation ( Australia ) factory in Sydney, Australia, and later also in Spain, Belgium, Chile, Italy, Portugal, South Africa, Uruguay, Venezuela and Yugoslavia. The Mini Mark I had three major UK updates: the Mark II, the Clubman and the Mark III. Within these was a series of variations including an estate car, a pickup truck, a van and the Mini Moke-- a jeep-like buggy. The Mini Cooper and Cooper "s" were sportier versions that were successful as rally in 1966 the Mini was disqualified after the finish, along with six other British entrants, which included the first four cars to finish, under a questionable ruling that the cars had used an illegal combination of headlamps and spotlights. Intially Minis were marketed under the Austin and Morris name, as the Austin Seven and Morris Mini Minor, until Mini became a marque in its own right in 1969. The Mini was again marketed under the Austin name in the 1980s.

Rationale

Why this Brand?

'To allow people to drive in safety a mythical car while giving it their personal touch, finding everywhere a place to park, and perserving the enviroment'

The Mini Cooper's branding strategic vision seems to fallow a dual goal. The first one aims at preserving the original and famous Mini's spirit, while making it more safe. This is a mean to keep activ the bond comsumers developped with the product since the sixtees, and what makes Mini Cooper different from the New Beetle. The second goal is to beyond the car's utilitarian value, that is mainly its small size, and to meet new comsumer's expectations such as expressing its personallty and taking care of the environment.

SWOT Analysis Mini Cooper

Strengths

Looked really different from other cars when came out and sold well. Car not geared towards one particular demographic of people. Heavily promoted and used in the movie Italian Job Light weight and probably relatively fuel efficient. Wasn't it made by BMW, a reputable company

Weaknesses

Seems as though it was just a fad. Don't see the car selling as well as it did when the car debuted

Opportunities

Sell in countries where gasoline is expensive and where need a small car. Japan for example you want to drive a small car because parking is hard to find and can only accommodate small cars.

Threats

Other companies are coming out with mini cars also. I heard one company is coming out with the for two, a mini car that seats two people hence the name.

Mini Cooper's Promotion

These cars will be distributed to the 51 MINI dealerships across the country and will be allotted four months for this promotion. Each deallership will also receive promotional MINI posters. The dealerships chosen will not be exclusive to the MINI dealerships. This will target both customers who are shopping who are shopping specifically for a MINI and those who are originally in the market for something else. It is up to the owner of the dealership to determine what to do with the free MINI.

- Dealerships can sell the free MINI and use the money earned for incentives for thrir employees to push sales of the MINI. Employees can earn bonuses for each MINI sold.
- The dealership employee with the highest MINI sales( no less than three cars per three month ) during a given time may keep all the earnings from the sale of the free MINI.
- The employee with the hightest MINI sales( no less than three cars ) will win the free MINI.

This will help increase MINI sales because employees will have incentive to show the MINI to customers rather than other cars on the lot. They will likely educate themselves about MINI in order to help address concerns about the MINI from customers. Competition between dealership sales people will also help to push sales.