These cars will be distributed to the 51 MINI dealerships across the country and will be allotted four months for this promotion. Each deallership will also receive promotional MINI posters. The dealerships chosen will not be exclusive to the MINI dealerships. This will target both customers who are shopping who are shopping specifically for a MINI and those who are originally in the market for something else. It is up to the owner of the dealership to determine what to do with the free MINI.
- Dealerships can sell the free MINI and use the money earned for incentives for thrir employees to push sales of the MINI. Employees can earn bonuses for each MINI sold.
- The dealership employee with the highest MINI sales( no less than three cars per three month ) during a given time may keep all the earnings from the sale of the free MINI.
- The employee with the hightest MINI sales( no less than three cars ) will win the free MINI.
This will help increase MINI sales because employees will have incentive to show the MINI to customers rather than other cars on the lot. They will likely educate themselves about MINI in order to help address concerns about the MINI from customers. Competition between dealership sales people will also help to push sales.
- Dealerships can sell the free MINI and use the money earned for incentives for thrir employees to push sales of the MINI. Employees can earn bonuses for each MINI sold.
- The dealership employee with the highest MINI sales( no less than three cars per three month ) during a given time may keep all the earnings from the sale of the free MINI.
- The employee with the hightest MINI sales( no less than three cars ) will win the free MINI.
This will help increase MINI sales because employees will have incentive to show the MINI to customers rather than other cars on the lot. They will likely educate themselves about MINI in order to help address concerns about the MINI from customers. Competition between dealership sales people will also help to push sales.
ไม่มีความคิดเห็น:
แสดงความคิดเห็น